Laszlo Bock, Googles work guru, starts new company Humu to make work better

Laszlo motorrad, Googles work guru, starts new company Humu to make work betterLaszlo Bock, Googles work guru, starts new company Humu to make work betterLaszlo Bock is the innovative man behind Googles company culture of free meals and shuttle buses. Now hes planning something new.As Googles former Senior Vice President of People Operations, Bock made the companys culture more cooperative and wrote a bestselling book about how, titled Work RulesAfter Bock announced he was leaving Google in 2016, reports of his new startup emerged. In an email to family and friends, he said his new pursuit would be built around the principle that every job can have meaning, that if you give people freedom they will amaze you, that applied science (which I dubbed people analytics a decade back) can illuminate the truth about what really makes people happy and productive.On Monday, Bock elaborated what thatmeant in his first public announcement that he was starting a new company called humu to make wor k better.Citing U.S. Bureau of Labor statistics, Bock said he was alarmed to find out wespend eight times as much time working as we do caring for others. Worse for Bock was finding out that two-thirds of Americans only see their work as just a job.He wants to change that. He believes work should be better than that. It needs to be better than that. If were devoting most of ur lives to work, that experience should be meaningful, impactful, productive.Work RulesThis is not the first time Bock has talked about making work meaningful.In fact, improving the culture of work was the thesis to his bestselling book. He used Google as a positivecase study on how leaders can make work meaningful for their employees through three principles finding a compelling mission, being transparent, and giving their people a voice.The Humuhumunukunukuapuaa of the animal work worldMaking work better sounds great, we can all agree, but theres not much detail on how humu is planning to do this.Is humu going to be a LinkedIn jobs motherboard site, or the Goop lifestyle publication of the workforce, or a Lean-In circle for job seekers and advisers to share wisdom and talk shop, or a combination of all of the above?All we have are mysterious clues from Bock himself.When a person on Twitter noted that somebody has to be building a LinkedIn killer, Bock replied archly, Yes..someone.Humus website is currently sparse. Theres only the caption, making work better through science, machine learning, and a little bit of love with a photo of a fish.A reverse Google image search tell us this fish is a Humuhumunukunukuapuaa (pronounced who-moo-who-moo-noo-koo-noo-koo-ah-pooah-ah), the State Fish of Hawaii.Ok, now the name of the company makes more sense as way to shorten that fishs name - but what does a reef triggerfish have to do with work?We took a look at the fishs characteristics for clues, and it does sound like someone we might have worked with. This reef triggerfish has a pretty face and ra zor-sharp teeth. Its known for its aggressive, solitary nature. Itscolor is most vivid when itis healthy and feels unthreatened.Is Bock telling us that were all lonely, competitive fish trying to find environmentswhere our coats can shine?Ladders has reached out to Bock andhis humu co-founder Wayne Crosby to find out more about humus mission, so we can stop projecting work anxieties ontoa Hawaiian fish. We will update when we get a response.